Like most Canadian citizens, I was delighted to see the back end of our former Prime Minister Harper as he conceded defeat to the Liberal Party’s Justin Trudeau. Although I’ve felt slightly disconnected watching both the campaign and the reaction to Trudeau’s win from my home in Sydney, Australia, I’ve been fascinated by what arguably became one of the main campaign foci: Trudeau’s hair. ‘Hair’ clearly stood in for much larger hang ups about Trudeau’s appearance, masculinity, sexuality, and life choices. Both the gleeful memes celebrating Canada’s ‘hot’ new Prime Minister (the National Post asked if Trudeau was ‘the sexiest politician in the world‘) and the sneering claims that being a drama teacher and the son of former Prime Minister Pierre Trudeau hardly qualify him to run the country (the ol’ ‘get a hair cut and get a real job‘ argument) seem to tell us more about hegemonic masculinity in the world of politics than anything else.
But first, in case you haven’t been paying close attention and you think Trudeau’s hair wasn’t a big campaign issue, here is a summary:
Arguably, hair-gate kicked into full gear when the Conservative Party started referencing Trudeau’s locks in their attack ads- they commented that Trudeau was ‘not ready to lead’, but added ‘nice hair though.’ The ‘nice hair though’ became somewhat iconic. In her excellent piece ‘The Feminizatin of Trudeau’, Winnipeg Free Press Editor Shannon Sampert summarized: “the Conservatives tend to belittle his leadership skills by focusing on his hair. It’s become a common insult. Trudeau has nice hair, but no policy.” In 2012 the Toronto Sun reaffirmed this argument with the headline: “Justin Trudeau: Great hair but no credentials.”
But the Conservatives and Canadians have not been the only hair-obsessed. The international reaction to Trudea as a candidate and as the future PM has largely been framed around his hair. The Economist called him the “hair apparent“, the UK’s Mirror noted his “luscious brown hair, spellbinding eyes” and “chiseled physique,” Spain’s El Mundo called Trudeau Canada’s “pretty boy,” and the The Huffington Post has a gallery with differently named versions of Trudeau’s iconic locks. By the end of the campaign, each Canadian candidate’s hair had its own (unofficial) Twitter account, and Mulcair’s beard had two: @trudeaushair, @graybouffant (for Harper), @MulcairBeard and @Mulcairsbeard. Continue reading