Social media was abuzz last week with three big missteps by major corporations. Pepsi unveiled a failed television advertisement intended to render homage to the social protest movement in the U.S. but that instead trivialized the protests and appropriated their imagery for financial gain; the New York Times revealed allegations of sexual harassment against Fox host Bill O’Reilly and that the host and Fox paid out nearly $13 million to five women in exchange for their silence; and United airlines dragged a boarded passenger, David Dao, off a plane in order to allow its staff to catch a flight to Louisville. It is tempting to think that the moral outrage expressed on social media was a fleeting fit of slacktivism with little purpose. But, it is more than that. Continue reading