Timing is everything; I’m not sure its good to be publishing a paper about strategic narratives just as the US cuts its Advisory Commission on Public Dipomacy, although RAND have begun exploring this field. National-level policymakers still try to tell stories about where their state and the international system are heading and should head. To the extent these narratives create expectations, shore up identities, create buy-in from partners, or have other discernible effects, we can say strategic narratives matter. The investment states have made in their international communications infrastructures in the past decade indicates the hope that aspiring or existing Great Powers can get their story out to overseas publics and elites. At the same time, sometimes just having an ambassador who carries his own bag can create a good impression. The ‘science’ of strategic narratives remains uncertain.
Hence, colleagues and I are trialing a working paper ‘Forging the World: Strategic Narratives and International Relations’, available to download here. It is authored by Alister Miskimmon (Royal Holloway), myself and Laura Roselle (Elon/Duke), and is based on the keynote Miskimmon and I delivered to International Studies Association (ISA) South at Elon University in October 2011. It comes from our long disatisfaction with how IR scholars treat media, communications and questions of influence, and how media and communications neglect many of the power dynamics of IR. It also comes from our experience working with foreign policymakers as they try to show measurable ‘impact’ of the narratives, and their attempts to harness new digital methods to monitor overseas public opinion. We plan to publish a book developing these ideas late in 2012, and we have panels on the subject at ISA San Diego in April and BISA/ISA Edinburgh in June with some great scholars (Neta Crawford, Karin Fierke, Antje Weiner, Robin Brown, Monroe Price, Amelia Arsenault), so if you’re interested in please come along or look for the papers. For now, we’d really appreciate it if the Duck commentariat have comments on the paper.