The first video ever played on MTV, back when MTV played music videos most of the time, was the one-hit wonder “Video Killed the Radio Star” by The Buggles. A lament about how new technology ended the career of a singer who was well-adapted to the production standards and genre constraints of an earlier era, the song recounts an irreversible process:
In my mind and in my car
We can’t rewind we’ve gone too far
Pictures came and broke your heart
Put the blame on VTR
Maybe this rings a faint bell for some of you. In any case, for a quick refresher, you can watch the whole thing here.
The great irony of MTV using this to launch an entirely new avenue for experiencing music (music videos weren’t new in 1981, but the idea of a basic cable channel that showed basically nothing but such videos was quite new) is that it took The Buggles’ tragic tale and drew from it, at least by implication, a silver lining: the end of the radio era was the condition of possibility for the video era, and the experience of music was thereby enhanced and transformed. Radio stars might die, but music would survive and thrive.
As I read the discussion thread that unfolded underneath my brief pedagogical query from a few weeks ago, and kept composing replies in my head that I couldn’t make the time for amidst the chaos of the opening week of the semester (and no, APSA had nothing to do with it, since I don’t go to APSA these days…but that’s material for another post entirely), I kept coming back to the thought that there was something of the sentiment of this song in many of the replies, and something of MTV’s ironic deployment of the song in my reaction. I would submit that podcasting has killed the lecturing star already, although news of that death has yet to reach all corners of the academy. Large live lecturing, like churning one’s own butter or properly loading a flintlock musket, is a historical curiosity, perhaps something one might expect to see in museums or at Renaissance Festivals being practiced as a hobby, but not in the heart of a university. But this death of the lecturer is also an opportunity for teaching, much as MTV was an opportunity for music — not wholly positive, not wholly negative, but different. And ignoring that difference, which we can keep doing in the academy for a while because of our tenuous-but-still-extant-in-many-quarters isolation from broader socioeconomic trends, is not a strategy for continuing to educate the students who keep filling up our classrooms and our campuses. Continue reading